Words That Work

Let’s get your website doing its freakin’ job, already.
You’re great. What you have to offer is great. Your web copy should be great. 

And if it isn’t, that’s where I come in. I use my emotional IQ, efficiency obsession, and creative chops to help people present their authentic, incredible, soul-filling services to the world.

The truth? Internet marketing is basically a bottomless potluck buffet of businesses. And you need your website to stand out like a made-from-scratch lasagna instead of a half-empty bottle of flat Dr. Pepper.

Ain’t nobody got time for flat Dr. Pepper. So let’s do this.

Copy Packages

Delivered with Car Metaphors. You’re welcome.

Copy Check-Up

Starting at
$750
  • Tune-up that tone! Buff that branding! Hop on a call with me to make sure your business copy isn’t sputtering along at half-speed like a rusty junkyard clunker.

Full Website + Branding

Starting at
$4250
  • Stop stalling, get your website cruisin’! Copy check-up, branding brainstorm session, and full web copy (+ edits), to move your business from the driveway to the highway.

Bios + Emails + Blogs

Starting at
$315
  • Rev your revenues with premium copy that converts: spiffy (non-boring) bios, eye-catching promotional e-mails, endearing blogs, and more!

Recent Projects

Banfield Pet Hospital

Designed content for the website rebrand and mobile app launch of a global preventive vet care company, including UX navigation labels, microscopy, landing pages, metadata, accessibility labels, and print copy.

Native Deoderant and Bodycare

Wrote conversion-driven blog campaign for Native Deodorants and Body Products, integrating company SEO research with conversational, humor-driven content

Wild Women Expeditions

Wrote original, CVO-focussed e-mail funnel for worldwide adventure retreats (via Obedient Agency)

Roche Pharmaceutical

E-mail newsletter funnel for Roche Holdings, founded in Switzerland in 18096, to address the changing face of the healthcare industry in the wake of COVID-19.

Motive Car Club

Full website marketing copy (including UX microcopy) for an elite auto membership club in Nashville, TN.

Wellness Your Way Festival

Website copy, email funnels, and blog posts for the Jewel Inc. and Kroger Wellness Your Way Festival in Cincinnati, Ohio, including promotional copy for the Opening Act Talent Competition featuring Grouplove, RedFoo, and Willie Jones.

Pura Vida Adventures

Designed content for full website copy, social media posts, newsletters, and blogs for luxury surf and yoga school located in Santa Teresa, Costa Rica.

The Bible Project

Copywriting and editing of blogs, social media, newsletters for Portland-based animation studio. Digital editing for the Read Scripture app.

Becca Blevins

Creative copy coaching, branding brainstorm, website editing, and bio for Portland-based fine art and portrait photographer.

What You Get

Creative coaching, branding overhauls, and e-mails to make your clients cry (in a good way).

Branding Breakdown

Ere nary a word is written, we get clear about your brand and direction. This clarifying step is huge for people who want to up-level their business…because you can’t use old copy for new goals, honey pies! I make sure your web presence works for where you want to GO.

Words That Represent YOU

The best compliment I get about my writing? “You wrote the words I didn’t even know I needed to say.” My job is to create copy that helps you be the most authentic, confident, successful ______ that you are. I do that by swan-diving deep into your soul and surfacing with all the buried treasure that you didn’t even know was there. (It sounds weird, but it’s nice.)

Social Media Options + MISC.

From e-mail funnels to engaging Facebook ads to enticing product descriptions to break-up letters to bios, I can pretty much make you look good in any format.

Efficient Content Strategy

This is where the Type A, nerdy Sociologist in me comes oozing out and I obsess over all the ways to grow your business with words. (PS: My pre-copy company survey takes a sharp turn into geek zone, BUT IT’S WORTH IT.)

Conference Call

After I deliver the first draft to your waiting inbox, we’ll hop on a call to go over everything that works and anything that doesn’t. This is the extra, hands-on step I offer to make sure every-freakin-single-sentence of your copy is perfectly tuned to make you look and feel like a million bucks.
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1 Round of Edits

Sometimes you hit the bulls-eye the first time you draw the arrow, sometimes you gotta recalibrate the angle of your bow and do that think where you lick your finger and then stick it in the air to test the wind direction. Or something. Anyway, I offer at least 1 round of edits on all of my projects to make sure your copy will hit straight to the core.

Testimonials

“Annie’s writing is sharp and strong. She can beautifully blend a serious tone with a playful zeal for the idiosyncrasies of life. I’d highly recommend working with Annie to make your copy captivating. Not to mention she is a delight to work with.” Jon Collins

CFO and Creative Director, The Bible Project

“Annie not only wrote all the copy for our new website, she also helped with layout design, photo selection, and beyond. She is easy to work with, has great ideas, and was vital to the development of our new website and branding. I loved working with her so much that I hired her for our eNewsletters and blogging, too!” Tierza Davis Eichner

CEO, Pura Vida Adventures

“Annie is a rare talent. As a singer/songwriter, Annie has the ability to put herself into the soul and mind of your audience. Her intuition, emotion, and word-smithing give her the gift of connecting with people on stage and on the page.” Joy Eggerichs Reed

Founder, Punchline Speakers

“Annie Bethancourt is a wildly talented writer (and then some). Her copy always oozes with personality and emotion, both of which are great for sales. She’s a true artist and takes her craft very seriously, and it’s that dedication to quality and her sensitivity which make her work stand out. When Annie writes for you, you’ll get an incredible balance of emotionality and humor that is hard for your clients to resist.” Jamie Jensen

CEO, Your Hot Copy

“There are few people who can take a thought, a scripture, a picture, a word and turn that into a piece of soul-stirring art. Annie is one of those few. As a gifted songwriter she has created inspired verse for the church, and as a vocalist and musician she turns that verse into an offering that moves the souls of those who hear her. Beyond all that she is one of my favorite people, her honest seeking heart is the same on and off the stage. Annie is a gift.” Rick McKinley

Author and Pastor, Imago Dei Community

FAQ

What do you mean by "Copywriting"? Is that, like, trademarking and patents and stuff?
Oh no, darlin’–you’re thinking about CopyRIGHTing. Copywriting is alllllllllllll the many words that string together to sell whatever amazing thing you have to offer the world. My job is to make sure that these words represent you and your businesses in a real, authentic, exciting, and transformative way. Think of me as the Communications Mechanic who helps your business to run at its most optimal state.
But why can't I write my own web copy?
You can! If you’re a new business, go ahead and put your passion into words to get clear about your brand, tone, and goals. But unless you’re a marketing-obsessed wordsmith, there’s going to come a time where you’ll need help to get to the next level. Professional copywriters will bring a fresh, objective, and efficient perspective to your marketing content.
What does a "Copy Check-Up" include?
In my experience, this is the most productive part of a business marketing strategy. Is your copy doing what you want it to do? Is your copy actually telling people who you are? So often, I see marketing content that either falls flat, doesn’t tell the full story, or is simply stuck in the rut of what a business USED to be. My “Copy Check-Up” is a one-hour creative coaching call where I go over your company, copy, and current goals in detail to clarify a branding direction that will move you to the next level.
What if I already have a bio, or my website just needs tweaking?
If you’re not sure if your bio (or any of your other web content) is doing its job, lemme at it! I’ll check it out for free, and quote you a sliding scale cost for what it’ll cost to make it shine like the sun.
But Annie, why should I work with YOU?
I get it, there are a lot of copywriters out there. You should specifically work with ME if you want a copywriter with a broad tone of voice, analytical efficiency obsession, creative chops, and kind human heart. I’m no saint, but I basically want all people to kick-ass. I want everyone I work with to achieve excessive levels of success. I want you to grow the thing you’ve been put here on this spinning ball of earth to do. And I believe I have the ability to help you do just that.
Why didn't Shangela win Season 3 of Drag Race All-Stars?
The world is simply unfair, my friends. Cruel and unjust. But we can combat the stark pain of reality television’s dark echo by radiating your gifts to the world in soul-filling web copy that represents your deep purpose, encourages all of humankind to embrace its deep purpose, and thus helps inspire a new world of freedom and joy that can unite us all.
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